Modern marketing campaigns can be made in a variety of methods that are both effective and enjoyable. One of the greatest solutions is an animated explainer film, which you should not overlook.
In fact, due to the current advertising technique’s ability to increase sales, traffic, and profits, practically all businesses now employ it. Victor Yang Photography has the necessary animation studio in Singapore that can help you to achieve your marketing objective with video animations. Go through this process to create your animated explainer video.
Define your goals
Learn as much as you can about your target demographic to start. This will work since you should have a thorough client profile that is used for all of your company’s marketing. You can produce videos that appeal to them if you have this profile.
Prepare a script
This is the point at which each form of video will diverge. The script will be written with your purpose in mind, but you will also need to choose the kind of video you want to make. There will be a script for each of the following inquiries.
- How your product/service benefits its target market?
- Which pain points will it exactly address?
- What actions the audience must do to get started?
- How will it solve the pain point?
Prepare a storyboard as per your script
You cannot just doodle a few images and call it finished. A comprehensive storyboard that features graphics for each video step is required. Show the storyboard to people before you start producing your video and listen to their feedback.
Create the video
Once again, the specific procedure will vary depending on the type of video you are producing. If it is an animation, you should start making it right away. Shoot those scenes if they are live-action. Additionally, screencasts must be made.
The most intimidating aspect of making explanatory films is this. There is no requirement for excessively intricate images or angles. Simply get to the point so that customers may understand how to use your products effectively.
Add music, voice, and soundtrack
The use of background music, however, must be done flawlessly to bring emotion to the video. Set the volume so that it is hardly audible. Explainer videos without background noise are awkward to watch.
You should also add any necessary voiceovers at this point. You will be recording all audio for animations at this stage. The video will have a far greater impact on viewers if you have a strong voice.
You can accomplish this on your own, but make sure to buy a good microphone. Never attempt to record audio using the built-in microphone on your phone or computer.
Edit the video
Now that you have finished filming the complete video, all that is left to do is put it all together in an edit. There are many products that can be useful in this situation, but Camtasia is definitely the best option for beginners.
You must time the voiceovers in animation videos to the animations. Additionally, make sure that the voice-overs are not distracted by the background music.
You render your video after which you double-check it. Verify that everything was assembled properly. Victor Yang Photography can help you to create an explainer video for Singapore.